The Writing Company · The Mayor

Write to persuade

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Step 1 · Pick a prompt

Pick one prompt. Pick something you actually believe, so your bridge means something.

Step 2 · Plan it

Plan first. Fill in the four parts of the Bridge in short notes, and add one honest answer to the other side. Build it on paper before a reader ever steps on it.

My claim (what I believe, in one sentence)

My reasons (my pillars, at least three)

The proof (an example, a fact, or a what-if for each), and the strongest objection, named and answered fairly in a sentence

The far bank (my ending, with what the reader should do)

Step 3 · Pick one goal

One goal, chosen before you write, beats ten wishes after. Pick exactly one.

After you write, look for the proof in your own sentences.

Step 4 · Write your argument

Give each pillar its own footing, name the strongest objection and answer it fairly, and pour it on until a stranger would cross. Keep asking the bridge question: would this reason hold my reader's weight?

Linking words you can borrow: becausefor examplesome might sayeven sohoweverso

Step 5 · Sum it up

One more thing, once you have written. One sentence: what do you want the reader to believe and do by the end, even after they have heard the other side? If your argument and your sentence disagree, believe the sentence.

Step 6 · Before you turn it in

Read your argument once, out loud if you can. Then check.

I state what I believe in one clear sentence.
I give at least three reasons.
Every reason has proof under it: an example, a fact, or a what-if.
I name the strongest objection fairly and answer it in a sentence, without turning it into a straw man.
A doubter would at least nod at my reasons.
My ending returns to my claim and tells the reader what to do.
I used linking words to connect my reasons to my claim.
My sentences vary, and my words are exact.

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